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PRO-Keds began in 1949 as
a brand aimed at sports and athletic performance. Based on quality,
durability and a solid reputation, PRO-Keds became one of the
leading names in athletic footwear. By the late 70's PRO-Keds grew
into a full performance line for athletes, making it one of the
oldest footwear brands in the world. Many styles attained cult
status in the neighborhoods of New York among the streetwise who
adopted PRO-Keds as the first real sneaker with style. PRO-Keds
became the shoe of choice with b-boys everywhere and earned its
place as a true icon of early hip-hop culture. After an absence of
nearly 20 years, PRO-Keds is reissuing some classic styles from its
archives, bringing to life once again the heritage and history of
this athletic brand.
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